Fund a Day · Year-end 2026 · January–June 2027

Africa Code Academy
Year-End Playbook

An $80,000 year-end appeal to secure Africa Code Academy’s January–June 2027 runway: sustaining the work while developing and testing a financially sustainable model for the long term. Poloko, Kananelo and SaMMy show why that future is worth backing.

November 2026 · Campaign planning draft

Campaign purpose

Secure six months to build a sustainable future.

$80,000The year-end runway target, to be raised by December 31.

January–JuneTime to keep ACA operating while developing and testing a durable funding model.

A lasting ACAThe longer-term objective. Six months provides a window to build and test the model; it does not guarantee sustainability.

The immediate purpose is a six-month operating bridge for ACA’s reset. The program remains part of what gifts support, alongside the leadership, operating capacity and work required to establish dependable future funding. The timeframe comes from the reset plan; it is not a claim that six months is a complete program cycle.

The campaign’s success measure is runway secured for January–June, in accordance with the board’s recorded decision rule. Building a recurring donor base is one part of the work that runway enables. Monthly gifts remain welcome now; a wider recurring-giving effort belongs within the H1 sustainability plan.

Proof worth preserving

Poloko and Kananelo trained at Africa Code Academy and helped build SaMMy, a startup Africa Code Foundry is helping launch and continues to support. Lesotho PostBank has used the software for eight months under a signed contract.

This demonstrates the academy-to-startup pathway. A product’s adoption does not by itself establish that ACA has dependable operating income. The story gives donors a reason to back the work; the reset plan explains the financing need.

An exceptional appeal to established supporters

Past major donors receive the clearest explanation of the financial crossroads, the six-month purpose, what will change and how progress will be assessed. The request is for an additional bridge contribution appropriate to each relationship.

“Exceptional” describes the purpose and timing. It does not promise that ACA will never need another appeal. The financial model is still being developed, and that uncertainty is part of the conversation.

A clear public invitation

The public story connects the real people and product to a simple purpose: support the academy’s next six months while it builds a stronger financial foundation. Broad outreach contributes gifts, introductions and credibility for personal donor conversations.

Fund a Day remains the campaign’s participation device. The calendar visualizes contributions to the runway; it is not a separate strategy or a literal sale of teaching days.

H1 work on sustainable funding

The funded period creates capacity to test recurring giving, renewed larger support, partnerships and other suitable funding routes. Each route needs evidence of demand, costs, commitments and collections before it belongs in the operating forecast.

The aim is a viable cost-and-income model for ACA. Commercial success at ACF or SaMMy is not assumed to transfer automatically into charitable funding for the academy.

Fundraising priorities

Now through December: secure the operating bridge, led by personal conversations with past major donors and credible introductions. Public stories, Demo Day and Giving Tuesday support that effort.

January through June: use the runway to build and test the sustainable model, including a more general recurring-support campaign. Pilot monthly giving can start now, without becoming the year-end campaign’s main success criterion.

Throughout: maintain a cash forecast, distinguish commitments from receipts, report actual progress and make decisions before the runway is exhausted.

The work the runway enables

Time to change the model, with evidence along the way.

The reset combines continued mission delivery with deliberate work on costs, funding and organizational capacity. The milestones below are proposed planning checkpoints for board adoption. Specific financial thresholds and reporting commitments require approval before being offered to donors.

Proposed checkpoint	Work and evidence	Decision it supports
January	Confirm the operating scope, full cost, cash obligations and minimum viable delivery model. Establish a month-by-month funding and expenditure plan.	What ACA can deliver within the secured runway, and which funding routes deserve focused testing.
February–March	Test a small number of funding routes: recurring support, repeat major gifts and suitable partnerships. Measure actual commitments, payment timing, collections, acquisition effort and retention.	Which routes can provide repeatable net income, and which require adjustment or should be stopped.
By April	Compare evidenced income prospects with the ongoing cost base. Review concentration risk, available cash and the time needed to act on a shortfall.	Whether to continue, narrow or redesign the model; whether additional bridge funding is justified by evidence.
May–June	Confirm post-June funding, scope and obligations. Publish an agreed update on results, remaining risks and next steps.	A funded operating plan beyond June, or an orderly alternative agreed by the board before obligations outrun available funds.

What would demonstrate sustainability?

A credible recurring cost base, identifiable funding sources, commitments with realistic payment dates and evidence of successful collection. Monthly donors may contribute, alongside renewed major gifts and other appropriate support. No donor-count target alone establishes sustainability.

What the bridge cannot promise

The $80,000 gives ACA time and capacity to do this work. It cannot guarantee the outcome. A donor case can describe the work, budget, milestones and proposed reporting; it should not promise that ACA will be self-sustaining by July.

Funding mix

One-time funding and a recurring base.

The one-time column carries the six-month bridge target. The monthly column illustrates a limited early pilot for the H1 funding work. Gift amount is the payment size: $25 once and $25/month are different commitments. These counts are planning objectives, not confirmed donors or evidence of reach.

One-time gifts

Gift	Count	Subtotal	Route
$25 once		$1,250	Public / personal sharing
$50 once		$1,500	Public / personal sharing
$100 once		$1,500	Warm public supporters
$250 once		$1,250	Warm supporters and small businesses
$1,000 once		$6,000	Board introductions and personal asks
$5,000 once		$15,000	Named major prospects
$10,000 once		$20,000	Named major prospects
$25,000 once		$25,000	Named lead prospect
Total one-time	112 gifts	$71,500	$66,000 larger asks + $5,500 public

Monthly support

Gift	New supporters	Monthly pace	Planning treatment
$25/month		$250	Suggested monthly amount
$50/month		$50	Occasional warm supporter
$100/month		$0	Offer when appropriate; count only once committed
$250/month		$0	Personal discussion; no assumed subscriptions
$500/month		$0	Personal discussion; no assumed subscriptions
$1,000/month		$0	Personal discussion; no assumed subscriptions
Total monthly	11 supporters	$300/month	Future payments stay outside year-end receipts

Important constraint: the $66,000 in larger one-time gifts is retained from the original gift chart, not validated by online benchmarks. It needs named viable prospects and payment dates. If the $25,000 lead gift does not land, the starting scenario’s gap becomes $33,200. Social outreach is not assumed to make up that loss.

Funding scenarios · illustrative

Successful payments per new monthly donor by December 311 paymentOne is the working assumption; two require an early start and successful collection

January–June collection allowance80%A management haircut for late starts, cancellations and failed payments

$71,500 one-time + $300 subscription receipts by December 31 = $71,800 toward $80,000.

Unallocated year-end gap: $8,200.

Year-end receipt mix: 99.6% one-time / 0.4% recurring payments.

Separate January–June projection: $300/month × 6 × 80% = $1,440. This does not reduce the December 31 gap.

All model receipts are gross USD before processing costs. Reconcile available funds, prior bills, fees and restrictions separately. Counts must be replaced by actual commitments and receipts as the campaign progresses. A donor who makes both kinds of gift is one person with two separately recorded gift components.

An optional early recurring pilot

A small pilot can seek five supporters, then ten at $25, as capacity allows. One $50 supporter is a limited additional objective. Keep $100, $250, $500 and $1,000/month available, with zero assumed in the base case. A donor’s scheduled installments toward a fixed pledge are not automatically an additional ongoing subscription.

What reaching $80,000 would take

With the starting larger-gift chart and $300 of first subscription payments, public one-time gifts would need to reach $13,700. The modest public model produces $5,500, leaving $8,200 unallocated. Assign additional personal asks or bridge support to that gap. Keep it unallocated until real prospects are identified.

Outreach and conversion

The audience needed to support the goal.

The illustrative public mix includes 100 one-time gifts and an optional 11-supporter recurring pilot. That is 111 successful giving decisions. Achieving that volume depends on qualified reach and personal introductions.

M+R reports a 4% mobile donation-page conversion rate for its Small cohort. For this plan, use 2% as a cautious traffic scenario, with 1% as downside. These are management assumptions below that benchmark, not measured ACA rates. At 2%, 111 giving decisions require about 5,550 qualified donation-page visits; at 1%, about 11,100. These are page visits, not social impressions, and they do not establish monthly uptake. Direct personal asks can supply part of the giving decisions, reducing dependence on page traffic.

M+R reports a 0.05% response rate for fundraising email. That is about five gift responses per 10,000 messages sent, across gift types—not five monthly signups. Email and broad social cannot be assumed to supply the targets without credible reach.

Conservative planning assumptions

Monthly recruitment is a small pilot, led at $25; large monthly gifts contribute zero until committed.
The $5,500 public one-time model averages $55 per gift and still requires 100 completed gifts. It remains an unvalidated goal until a credible outreach route is established.
For future recurring receipts, apply a 20% collection haircut rather than assume every payment. This is an allowance, not an estimated churn rate. M+R reports early monthly-donor losses and 81% still active after seven months; active-donor retention is not the same metric as the share of projected dollars collected.
Use actual campaign response after launch to revise goals upward or downward. Don’t interpret a few early gifts as proof that a much larger campaign will convert at the same rate.

Checkpoint	Evidence required	Plan response
Before launch	Named larger-gift prospects; realistic personal outreach assignments; verified giving route	The $80,000 remains a fundraising target. Do not describe the gift chart as forecast revenue.
First week after Nov 10 launch	Successful monthly starts, one-time receipts, qualified page visits and actual replies	Prioritize bridge commitments and completed gifts. Review the optional recurring pilot without allowing it to displace larger donor conversations.
Giving Tuesday	Received gifts and successful subscriptions, with genuine campaign response	Lead with the year-end bridge invitation. Welcome monthly support as an additional path; keep received funds and future payments separate.
Dec 15 board checkpoint	Current cash, confirmed payments due by Dec 31 and remaining obligations	Address the remaining gap through specific personal asks and the approved board process. Do not fill the gap with annualized subscriptions.

Under the starting scenario, one successful subscription payment adds $300 by year-end. If every donor starts early enough for two successful payments, it adds $600; count actual payments rather than assume the second. The $1,440 discounted January–June projection is valuable ongoing support, reported separately. The existing December 31 decision rule is not changed here.

Donor messages · draft language

One purpose, with detail appropriate to the relationship.

Past major donors · the bridge case

ACA has helped developers build real skills, software and startups. Poloko and Kananelo’s work on SaMMy—now used by Lesotho PostBank, with continuing launch support from Africa Code Foundry—shows what this pathway can produce.

But ACA’s current funding model is not yet dependable enough to sustain the academy for the long term. We are making an exceptional year-end appeal for $80,000 to provide operating runway from January through June 2027.

That support will keep the people and work in place while we develop and test a more sustainable model. It funds the program and the capacity to build its financial future.

Would you consider an additional gift of [amount] toward this six-month bridge?

The personal conversation includes the current budget, available funds, what is changing, proposed milestones and the actual board decision rule. Any promise about reporting or outcomes requires confirmation.

Public outreach · the shared purpose

Fund a Day · Africa Code Academy

They built it. Lesotho PostBank uses it.

Poloko and Kananelo trained at Africa Code Academy and helped build SaMMy, a startup Africa Code Foundry is helping launch and continues to support. Lesotho PostBank has been using the software for eight months.

We’re raising $80,000 by December 31 to sustain the academy through the first six months of 2027 while we build a stronger financial foundation for its future.

Your gift supports the people, program and everyday work that make this pathway possible—and the work of making it last.

Help fund ACA’s next six months

The giving page offers a one-time contribution and monthly support, including $25/month. The campaign invitation remains the six-month bridge.

Consistent facts across audiences

Public copy and private conversations describe the same purpose and use of funds. Established donors receive more detail about the reset, risks and decisions because their support is being sought for that transition. A short public caption can link to the fuller explanation; the giving page should explain why the six-month period matters.

“Reset” and “runway” are useful in personal conversations. Public language can say “sustain the work and build a stronger financial foundation.” The explanation stays honest without making an unapproved closure claim or putting the financial risk onto current students.

Campaign creative

From academy training to a Foundry startup and a real customer.

Launch · a concrete achievement

REAL PHOTO
Poloko and Kananelo at work
Names, roles and permission confirmed

They built it.
Lesotho PostBank uses it.

Poloko and Kananelo trained at Africa Code Academy and helped build SaMMy, a startup that Africa Code Foundry is helping launch and continues to support. Lesotho PostBank has been using SaMMy for eight months under a signed contract.

AFRICA CODE_ACADEMYHelp fund a day

Fund a Day · illustrative progress card

181 days in 2027.
Help us fill them.

Each square is one day of Africa Code Academy in Maseru and Gaborone. Every gift fills part of one, so give what works for you.

AFRICA CODE_ACADEMYHelp fund a day

Film close

REAL FOOTAGE
Poloko and Kananelo
and the work they describe

The talent is here.
Help us open doors.

FUND A DAY · AFRICA CODE ACADEMY

Fund a DayGiving-page link

Keep the language conversational. “Questions, complaints and praise” reads naturally. “Help fund a day at Africa Code Academy in 2027” is the campaign invitation. The giving page provides the choice of a one-time or monthly gift, including $25/month. Keep “ship it forward” out of broad public copy. Don’t promise a next class before it is funded.

Record a 20-minute interview with each developer, proposed by November 8. Start with: “Show me something you built that you’re proud of. What made it difficult?” Ask what each contributed, how they worked through it, what the academy helped them learn or practise, and how the Foundry’s ongoing support has helped bring SaMMy to market. Use their actual words. Familiar experiences such as feedback, teamwork and solving a difficult problem can make the story relatable when they describe them.

Lesotho PostBank is a contracted customer and has used SaMMy for eight months as of November 2026. This is the campaign’s established customer outcome. Specific claims about revenue, profitability or jobs require their own evidence. SaMMy is separate from the three 2026 Demo Day projects.

Production fallback: if the interviews are late, use the documented achievement and an approved photo, then publish their words when ready. A no-match campaign and approved still-photo version must work without a finished film. All external versions require Joon’s exact-message approval.

Campaign progress

Show the runway secured and the work it supports.

Public progress

Lead with a developer story and actual received progress toward the six-month bridge. Monthly-supporter growth is reported separately as early sustainability work. Future payments do not fill the runway grid or become cash raised.

Count a new monthly supporter after a successful first payment. Keep signups awaiting payment separate. Don’t turn a donor’s change of tier into a second new supporter.

Operating progress

The 181-day grid can remain a secondary view of received funds for January–June. About $442 is one calendar day’s share of the $80,000 budget, subject to reconciliation. It is an average budget equivalent, not a teaching day or hour.

Day dedications are optional recognition. They do not restrict the gift to a literal date. Remove quarter-day and half-day price ladders, the February target and “fund an hour” language from the public invitation.

Illustration only · no live campaign data

Preview: campaign receipts available for January–June$0 received of $80,0000 whole-day budget equivalents of 181 · receipt illustration only

One receipt fills the grid once. Future monthly payments and unpaid pledges do not fill received-funding squares. The supporter-count view and receipt view measure different things; they cannot be added together.

Publishing calendar

From launch to the year-end close.

The schedule combines developer stories, product proof, campaign progress and donor stewardship from October through January. Giving Tuesday is the main recruitment moment; the final December posts address the year-end funding need. Content Calendar

Existing messages appear alongside proposed campaign copy. The full production calendar includes channels, assets, responsibilities, linked tasks and approval dates. Final copy and any changes to production arrangements require sign-off before publication.

Publishing schedule · existing and proposed messages
Post / reference	Post date / day	Platform / type	Linked task / owner	Existing message	Proposed message	Editorial note
CC01 · row 3	10/27/2026 Tue	LinkedIn (Joon) Founder post	FP1 Owner: Joon Help: Zo checks it went up	IPA team story: the problem, why the team picked it, one developer, what they built.Source copy and graphic FP1 is marked Done in Tasks. F12 must reconcile the approval and publication link before updating this row; no approval is inferred. Graphic: Photo from IPA PM	IPA team story: the problem, why the team picked it, one developer, what they built. Action: Historical / reconcile Proposed copy brief FP1 is marked Done in Tasks. F12 must reconcile the approval and publication link before updating this row; no approval is inferred.	Historical entry; publication evidence pending reconciliation.
CC02 · row 4	10/30/2026 Fri	LinkedIn + Instagram/Facebook Cohort update	W03-6 Owner: Zo Help: KullKatt	Week in the cohort: one moment from training this week.Source copy and graphic DRAFT: This week in the ACA cohort: [one moment]. Building real products, one sprint at a time. Graphic: Photo from Liteboho	Week in the cohort: one moment from training this week. Action: Historical / reconcile Proposed copy brief DRAFT: This week in the ACA cohort: [one moment]. Building real products, one sprint at a time.	Historical entry; publication evidence pending reconciliation.
CC03 · row 5	11/06/2026 Fri	LinkedIn + Instagram/Facebook Cohort update	W04-6 Owner: Zo Help: KullKatt	Week in the cohort, plus a light teaser: 'ACA's next chapter' starts Tuesday.Source copy and graphic DRAFT: Consent-cleared cohort detail plus Nov 10 save-the-date. Use only after G1 approves the exact teaser; no launch announcement before Nov 10. Graphic: Photo from Liteboho	A real cohort moment and a light teaser for the Nov 10 campaign. Action: Follow the story Proposed copy brief DRAFT FOR REVIEW: Use one consent-cleared detail with plain captions. Tease the upcoming Fund a Day invitation; no launch before Nov 10. Do not invent a client demo.	Keep teaser purpose; rename campaign. No hard ask yet.
CC04 · row 6	11/10/2026 Tue	LinkedIn Campaign launch	P3 Owner: Zo Help: KullKatt	Launch ACA's next chapter through Poloko, Kananelo and SaMMy: a real engineering pathway and the $80k Jan–Jun operating appeal.Source copy and graphic STORY BRIEF: Lead with a verified, consented detail about Poloko and Kananelo and their actual SaMMy work. Connect it to what six months of ACA capacity makes possible. F6 supplies launch facts by Nov 6; no invented backstory/quotes or implied income to ACA. Final copy still needs drafting and approval. Graphic: Approved Poloko/Kananelo portrait(s) + safe SaMMy product image	Launch Fund a Day through Poloko, Kananelo and SaMMy, with the six-month bridge as the main invitation. Action: Support the year-end campaign Proposed copy brief DRAFT FOR REVIEW: Lead with their contribution, the academy-to-Foundry pathway and the Foundry’s ongoing role in launching SaMMy. Lesotho PostBank has used the software for eight months under a signed contract. Explain pooled support for the academy, including operating costs. Invite a contribution to the operating bridge; monthly support remains available on the giving page. Keep the full $80k Jan–June purpose in the longer appeal.	Replace next-chapter framing; preserve source LinkedIn platform and Zo ownership. A personal-profile change still needs agreement.
CC05 · row 7	11/10/2026 Tue	Instagram/Facebook Campaign launch	P3 Owner: Zo Help: KullKatt	Same launch message, shorter; link in bio/story.Source copy and graphic DRAFT: Approved shorter channel version of CC04; use the verified P0 donation link in bio/story. Graphic: Real developer/product image, square + story	A shorter Poloko/Kananelo launch story and the six-month bridge invitation. Action: Support the year-end campaign Proposed copy brief DRAFT FOR REVIEW: Mirror the approved CC04 facts in four or five slides: people and achievement; confirmed problem; SaMMy’s role; genuine interview detail if ready; year-end bridge invitation. Use the verified P0 link in bio/Story. One-time alternative stays available.	Retain the shorter channel version and linked task P3.
CC06 · row 8	11/12/2026 Thu	LinkedIn (team reshares) Launch amplification	P3 Owner: Zo Help: Liteboho	Ask staff, TAs and board to reshare the launch post.Source copy and graphic Short reshare line for the team to copy. Graphic: Reuse CC04 graphic	Staff, TAs and board amplify the approved year-end bridge invitation. Action: Share the approved invitation Proposed copy brief DRAFT FOR REVIEW: Provide an approved short caption, real photo and verified giving link. Use “join me” only for someone who is already a supporter. Other sharers can say “Would you consider supporting the academy with $25 a month?”	Keep reshare purpose; update the kit to year-end campaign copy.
CC07 · row 9	11/13/2026 Fri	LinkedIn + Instagram/Facebook SaMMy developer story	V2,F11 Owner: Zo Help: KullKatt	Poloko and Kananelo: their ACA experience, their contributions to SaMMy and what the opportunity enabled.Source copy and graphic STORY BRIEF: Complete person-led account from their own interviews: where each started, one specific engineering contribution/problem, supported product/customer milestone, and what changed for them. Use genuine quotes and approved images. Close with pooled support for ACA's next chapter; draft channel-specific copy. Graphic: Approved portraits of Poloko and Kananelo + SaMMy demo/screenshot	Poloko and Kananelo explain their SaMMy contributions, academy experience and the Foundry support behind the startup. Action: Support the year-end campaign Proposed copy brief DRAFT FOR REVIEW: Use their interviews: what each worked on, a difficult problem, what they are proud of and how the academy and Foundry helped them. Include Lesotho PostBank’s eight months of use; use genuine interviews and substantiated customer details. Close with support for the academy’s next six months, with monthly giving available on the giving page.	Retain the named person-led story and V2,F11 dependencies.
CC08 · row 10	11/17/2026 Tue	LinkedIn (Joon) Founder post	FP2 Owner: Joon Help: Zo checks it went up	Zenzele Wi-Fi team story using F11-approved partner wording and verified project stage.Source copy and graphic Drafted in ChatGPT; Joon posts. Graphic: Consented Wi-Fi team photograph and safe product image	Zenzele Wi-Fi team story with approved partner wording and verified project stage. Action: Come to Demo Day Proposed copy brief DRAFT FOR REVIEW: Keep Joon’s founder perspective and F11 wording. Prioritize the real work and Demo Day invitation. Any monthly appeal must remain distinct from a product investment.	Keep this founder post and source owner Joon.
CC09 · row 11	11/20/2026 Fri	LinkedIn + Instagram/Facebook Progress update	P4 Owner: Zo Help: KullKatt	Campaign progress and Giving Tuesday save-the-date; Demo Day is Nov 20.Source copy and graphic DRAFT: Mirror P4 using current reconciled totals and an approved pre-event detail. Do not wait for edited footage or report event outcomes before the event. Graphic: Progress graphic	Scheduled campaign progress and Giving Tuesday save-the-date, using approved pre-event material. Action: Help fund January–June Proposed copy brief DRAFT FOR REVIEW: Mirror P4. Show successful new monthly starts and received campaign funds separately. No annualized subscriptions. Do not wait for event footage or report outcomes before the event.	Scheduled progress update; CC09a provides optional event coverage.
CC09a · row 12	11/20/2026 Fri	LinkedIn + Instagram/Facebook Demo Day moment	V4 Owner: Zo Help: Liteboho supplies facts/stills	Demo Day: a verified moment from the three 2026 teams.Source copy and graphic OPTIONAL DRAFT: Publish only if a consented still/quote and accurate caption are approved after capture; otherwise use the scheduled P4 progress note. Graphic: Approved event still	Optional approved Demo Day moment from the three 2026 teams. Action: See the team’s work Proposed copy brief DRAFT FOR REVIEW: Publish only after capture, facts and exact caption approval. If the still or quote is not ready, rely on CC09. Keep the project’s actual stage clear.	Separate optional event row; not a replacement for CC09.
CC10 · row 13	11/24/2026 Tue	LinkedIn (Joon) Founder post	FP3 Owner: Joon Help: Zo checks it went up	GovGazette team story coordinated with the Demo Day reel/lead-in.Source copy and graphic DRAFT: Joon's approved short perspective on a developer, a real tender-discovery problem and the project's verified stage. Coordinate with CC11. Graphic: Photo from GovGazette PM	Joon’s GovGazette founder story, coordinated with the reel. Action: See the story Proposed copy brief DRAFT FOR REVIEW: Use an approved developer detail, the real tender-discovery problem and actual project stage. Coordinate with CC11; avoid an overlapping competing appeal.	Separate founder row; retain FP3 and source owner Joon.
CC11 · row 14	11/24/2026 Tue	LinkedIn + Instagram/Facebook Giving Tuesday lead-in	V6,P8 Owner: Zo Help: KullKatt	Demo Day reel: a real developer, a useful product and the opportunity ACA creates.Source copy and graphic DRAFT: Publish exact approved 20–30 sec reel/caption. If late, use P5a-approved still/quote fallback. $80k year-end campaign; actual match/no-match terms. Graphic: Captioned Demo Day reel; approved still/quote fallback	Demo Day reel and Giving Tuesday lead-in, with the year-end bridge invitation. Action: Support the year-end campaign Proposed copy brief DRAFT FOR REVIEW: Publish the exact approved 20–30 second reel/caption. If late, use the P5a-approved still/quote fallback. Explain the six-month operating bridge and provide the giving link. Use only confirmed match terms.	Separate reel row; retain V6,P8 and its fallback.
CC12 · row 15	11/27/2026 Fri	Instagram/Facebook Giving Tuesday lead-in	P8 Owner: Zo Help: KullKatt	Countdown: Giving Tuesday is next Tuesday, Dec 1.Source copy and graphic DRAFT: Giving Tuesday is Dec 1. Use approved no-match countdown unless P7 confirms a match; campaign still ends Dec 31. Graphic: Countdown graphic	Giving Tuesday is Dec 1: a reminder to support the academy. Action: Set a reminder Proposed copy brief DRAFT FOR REVIEW: Use the approved no-match countdown unless P7 confirms a match. Lead with support for the January–June bridge. The campaign ends Dec 31; there is no invented February sub-goal.	Keep countdown; remove February and unsupported match promises.
CC13 · row 16	11/30/2026 Mon	LinkedIn (Joon) Founder reshare	FP5,V8 Owner: Joon Help: Zo checks it went up	Joon introduces/reshares the approved Demo Day impact film.Source copy and graphic DRAFT: One approved introduction connects the three teams' work to the operating appeal. Reshare CC14 rather than creating another competing roundup. Graphic: Reuse the approved V7a impact film / still-photo fallback	Joon introduces or reshares the approved impact film. Action: Watch and consider monthly support Proposed copy brief DRAFT FOR REVIEW: One personal introduction to CC14, linking the teams’ work to support for the academy. Use the same year-end bridge invitation; do not create a competing roundup.	Separate founder reshare from film launch; retain FP5,V8.
CC14 · row 17	11/30/2026 Mon	LinkedIn + Instagram/Facebook Impact-film launch / GT reminder	V8,P8 Owner: Zo Help: KullKatt	60–90 sec impact film: Talent isn't missing. Opportunity is. Giving Tuesday is tomorrow.Source copy and graphic DRAFT: Publish the exact V7a-approved film and copy with campaign link. If late, use an approved three-team still/quote roundup; no unreviewed cut. Graphic: Captioned impact film + approved campaign end card	Impact-film launch and Giving Tuesday reminder, ending with the year-end bridge invitation. Action: Support the year-end campaign Proposed copy brief DRAFT FOR REVIEW: Use the exact approved 60–90 second film or approved three-team still/quote fallback. Proposed closing line: “The talent is here. Help us open doors.” Follow with Fund a Day, the six-month purpose and the verified giving link. The changed film close needs approval.	Separate film row; retain V8,P8. Proposed end card replaces the earlier slogan.
CC15 · row 18	12/01/2026 Tue	LinkedIn + Instagram/Facebook Giving Tuesday day	P9 Owner: Zo Help: KullKatt	Giving Tuesday morning: developer story, real operating purpose and clear gift link.Source copy and graphic DRAFT: Mirror P9/G2-approved email; reuse approved film or static fallback. Reapprove any changed totals or match terms before publishing. Graphic: Approved impact film or real developer/product hero	Giving Tuesday morning: developer story, operating purpose and clear year-end bridge invitation. Action: Support the year-end campaign Proposed copy brief DRAFT FOR REVIEW: Mirror the approved P9/G2 email and facts. Reuse the approved film or static fallback. Ask for a contribution to the year-end bridge; the giving page also offers monthly support. Reapprove changed totals and any subscription match terms.	Keep morning slot and P9; update giving frequency.
CC15a · row 19	12/01/2026 Tue	LinkedIn + Instagram/Facebook Giving Tuesday midday proof	P9a Owner: Zo Help: KullKatt; Joon approves	Giving Tuesday proof: Poloko, Kananelo and the SaMMy outcome.Source copy and graphic STORY BRIEF: Reuse the approved Poloko/Kananelo story with one concrete example or original short clip/quote. Verify any updated customer claim. Link to the $80k operating campaign; no midday list email. This is the selected main proof story, not an interchangeable generic slot. Graphic: Approved Poloko/Kananelo portraits or original interview clip + SaMMy	Giving Tuesday midday proof: Poloko, Kananelo and SaMMy’s pathway from academy training to a Foundry-supported startup with a bank customer. Action: Help fund January–June Proposed copy brief DRAFT FOR REVIEW: Reuse the approved named story and one genuine example, clip or quote. Include the confirmed eight months of PostBank use. Link to the academy appeal and monthly option. No midday list email.	Selected midday proof story: Poloko, Kananelo and SaMMy.
CC16 · row 20	12/01/2026 Tue	LinkedIn + Instagram/Facebook Giving Tuesday day	P9b Owner: Zo Help: Liteboho (total)	Giving Tuesday evening social progress update; an extra email is conditional.Source copy and graphic DRAFT: Liteboho reconciles live totals; Joon approves exact wording before posting. No separate $10k target or false Dec 1 campaign deadline. Email only under D1 and exact-send approval. Graphic: Progress graphic	Giving Tuesday evening social progress, with an extra email conditional. Action: Help secure the six-month runway Proposed copy brief DRAFT FOR REVIEW: Reconcile successful subscriptions and actual received funds separately. No annualized value, separate $10k target or false Dec 1 deadline. Any match cutoff needs precise terms and timezone. Email remains conditional under D1 and exact-send approval.	Retain evening social and the source email condition.
CC17 · row 21	12/3/2026 Thu	LinkedIn + Instagram/Facebook Thank-you	P10 Owner: Zo Help: KullKatt	Thank-you with the real Giving Tuesday result.Source copy and graphic DRAFT: Use real received/pledged results, thank supporters and explain next steps. Recent donors are suppressed from immediate repeat asks. Graphic: Thank-you graphic	Thank supporters with the actual Giving Tuesday result. Action: Thanks only Proposed copy brief DRAFT FOR REVIEW: Report actual cash, unpaid pledges and new successful subscriptions distinctly. Thank supporters regardless of whether goals were reached. Suppress recent donors from an immediate repeat ask.	Retain thanks only; do not assume a filled goal.
CC18 · row 22	12/8/2026 Tue	LinkedIn + Instagram/Facebook Story	P12 Owner: Zo Help: KullKatt	What the cohort built and what ACA's next chapter makes possible.Source copy and graphic DRAFT: Mirror P12 with approved Demo Day stories; V9 highlight film is optional support. Use stills if it is late. Graphic: P11 story graphic / approved V9 highlight excerpt	What the cohort built and how support sustains the academy’s work. Action: Support the year-end campaign Proposed copy brief DRAFT FOR REVIEW: Mirror P12 using approved Demo Day stories. V9 film is optional; use approved stills if late. Explain monthly support without promising a new class.	Retain the story slot and optional highlight-film support.
CC19 · row 23	12/11/2026 Fri	LinkedIn + Instagram/Facebook Cohort update	W09-6 Owner: Zo Help: KullKatt	Cohort moment.Source copy and graphic DRAFT: [one moment from the cohort]. Graphic: Photo from Liteboho	One genuine cohort moment. Action: Follow the work Proposed copy brief DRAFT FOR REVIEW: Use a consent-cleared moment and plain caption. Keep it a light cohort update rather than another hard ask.	Cohort update · W09-6.
CC20 · row 24	12/15/2026 Tue	LinkedIn + Instagram/Facebook Progress update	P13 Owner: Zo Help: KullKatt	Updated progress toward $80k.Source copy and graphic DRAFT: Static layout can be prepared earlier; verify current $80k progress and approve the exact final numbers/copy Dec 15. Graphic: Progress graphic	Current campaign receipts and monthly-supporter progress, reported separately. Action: Help secure the six-month runway Proposed copy brief DRAFT FOR REVIEW: Prepare the layout in advance. Reconcile the $80k progress, actual successful monthly starts and remaining need on Dec 15. The board’s cash checkpoint remains distinct from public supporter counts.	Retain P13 and same-day exact-number approval.
CC21 · row 25	12/18/2026 Fri	LinkedIn + Instagram/Facebook Cohort update	W10-6 Owner: Zo Help: KullKatt	Cohort moment before the holidays.Source copy and graphic DRAFT: [one moment from the cohort]. Graphic: Photo from Liteboho	A real cohort moment before the holidays. Action: Follow the work Proposed copy brief DRAFT FOR REVIEW: Use one approved moment, with no invented quote or unconfirmed outcome. Keep the update warm and light.	Cohort update · W10-6.
CC22 · row 26	12/22/2026 Tue	Instagram/Facebook Holiday	P14 Owner: Zo Help: KullKatt	Holiday greeting from the ACA team (queue ahead).Source copy and graphic DRAFT: Queue a short approved holiday greeting; campaign deadline is Dec 31, not Christmas Day. Graphic: Holiday graphic (P11)	A short holiday greeting from the academy team, queued ahead. Action: Seasonal thanks Proposed copy brief DRAFT FOR REVIEW: Keep this a greeting, not a new fundraising push. If campaign context is included, the deadline is Dec 31. An optional giving-page link may remain unobtrusive.	Holiday greeting and stewardship.
CC23 · row 27	12/29/2026 Tue	LinkedIn + Instagram/Facebook Final push	P14 Owner: Zo Help: KullKatt	72 hours left: current progress.Source copy and graphic DRAFT: Prepare layout before holidays; reconcile and obtain exact approval for Dec 29 totals and wording before publishing. Graphic: Countdown graphic	72 hours left: actual received progress and the remaining need. Action: Give once; monthly option available Proposed copy brief DRAFT FOR REVIEW: Prepare the layout early; reconcile figures and obtain approval Dec 29. Invite one-time gifts toward the cash gap and offer $25/month for ongoing support. Do not count future payments as received.	Keep final-push purpose; one-time cash need is explicit.
CC24 · row 28	12/31/2026 Thu	LinkedIn + Instagram/Facebook Final push	P15 Owner: Zo Help: KullKatt	Final day: current progress, last call.Source copy and graphic DRAFT: Prepare layout before holidays; reconcile and obtain exact approval for final-day totals and wording before publishing. Graphic: Final-day graphic	Final day: accurate campaign progress and next steps. Action: Give once; monthly option available Proposed copy brief DRAFT FOR REVIEW: Reconcile and approve final-day wording. One-time gifts address the remaining received-funds target; monthly giving supports ongoing work. A signup does not deliver six or twelve payments today.	Keep final-day cash focus and exact approval date.
CC25 · row 29	01/08/2027 Fri	LinkedIn + Instagram/Facebook Result	P16 Owner: Zo Help: KullKatt	Thank everyone; share the result and what happens next.Source copy and graphic DRAFT: Mirror P16 after board applies the approved rule; report actual results and next steps without inventing the outcome. Graphic: Result graphic	Thank everyone, report the result and explain what happens next. Action: Thanks and next steps Proposed copy brief DRAFT FOR REVIEW: Mirror P16 after the board applies its recorded rule. Separate receipts, commitments and active monthly support. Do not invent the outcome or attach an immediate repeat ask.	Retain result/stewardship purpose.

Full production calendar

Approval and publication status reflect the current tracker. Proposed copy requires final approval.

Production calendar · proposed copy and current workflow status
Post ID	Post date	Day	Platform	Post type	Linked task	Message	Copy	Graphic	Owner	Help from	Approval due	Joon approved	Status	Graphic files
CC01	10/27/2026	Tue	LinkedIn (Joon)	Founder post	FP1	IPA team story: the problem, why the team picked it, one developer, what they built.	FP1 is marked Done in Tasks. F12 must reconcile the approval and publication link before updating this row; no approval is inferred.	Photo from IPA PM	Joon	Zo checks it went up	10/27/2026	No	Planned
CC02	10/30/2026	Fri	LinkedIn + Instagram/Facebook	Cohort update	W03-6	Week in the cohort: one moment from training this week.	DRAFT: This week in the ACA cohort: [one moment]. Building real products, one sprint at a time.	Photo from Liteboho	Zo	KullKatt	10/22/2026	No	Planned
CC03	11/06/2026	Fri	LinkedIn + Instagram/Facebook	Cohort update	W04-6	A real cohort moment and a light teaser for the Nov 10 campaign.	DRAFT FOR REVIEW: Use one consent-cleared detail with plain captions. Tease the upcoming Fund a Day invitation; no launch before Nov 10. Do not invent a client demo.	Photo from Liteboho	Zo	KullKatt	11/6/2026	No	Planned
CC04	11/10/2026	Tue	LinkedIn	Campaign launch	P3	Launch Fund a Day through Poloko, Kananelo and SaMMy, with the six-month bridge as the main invitation.	DRAFT FOR REVIEW: Lead with their contribution, the academy-to-Foundry pathway and the Foundry’s ongoing role in launching SaMMy. Lesotho PostBank has used the software for eight months under a signed contract. Explain pooled support for the academy, including operating costs. Invite a contribution to the operating bridge; monthly support remains available on the giving page. Keep the full $80k Jan–June purpose in the longer appeal.	Approved Poloko/Kananelo portrait(s) + safe SaMMy product image; use an approved Fund a Day end card with the year-end giving link	Zo	KullKatt	11/6/2026	No	Planned
CC05	11/10/2026	Tue	Instagram/Facebook	Campaign launch	P3	A shorter Poloko/Kananelo launch story and the six-month bridge invitation.	DRAFT FOR REVIEW: Mirror the approved CC04 facts in four or five slides: people and achievement; confirmed problem; SaMMy’s role; genuine interview detail if ready; year-end bridge invitation. Use the verified P0 link in bio/Story. One-time alternative stays available.	Real developer/product image, square + story; use an approved Fund a Day end card with the year-end giving link	Zo	KullKatt	11/6/2026	No	Planned
CC06	11/12/2026	Thu	LinkedIn (team reshares)	Launch amplification	P3	Staff, TAs and board amplify the approved year-end bridge invitation.	DRAFT FOR REVIEW: Provide an approved short caption, real photo and verified giving link. Use “join me” only for someone who is already a supporter. Other sharers can say “Would you consider supporting the academy with $25 a month?”	Reuse CC04 graphic	Zo	Liteboho	11/6/2026	No	Planned
CC07	11/13/2026	Fri	LinkedIn + Instagram/Facebook	SaMMy developer story	V2,F11	Poloko and Kananelo explain their SaMMy contributions, academy experience and the Foundry support behind the startup.	DRAFT FOR REVIEW: Use their interviews: what each worked on, a difficult problem, what they are proud of and how the academy and Foundry helped them. Include Lesotho PostBank’s eight months of use; use genuine interviews and substantiated customer details. Close with support for the academy’s next six months, with monthly giving available on the giving page.	Approved portraits of Poloko and Kananelo + SaMMy demo/screenshot	Zo	KullKatt	11/12/2026	No	Planned
CC08	11/17/2026	Tue	LinkedIn (Joon)	Founder post	FP2	Zenzele Wi-Fi team story with approved partner wording and verified project stage.	DRAFT FOR REVIEW: Keep Joon’s founder perspective and F11 wording. Prioritize the real work and Demo Day invitation. Any monthly appeal must remain distinct from a product investment.	Consented Wi-Fi team photograph and safe product image	Joon	Zo checks it went up	11/13/2026	No	Planned
CC09	11/20/2026	Fri	LinkedIn + Instagram/Facebook	Progress update	P4	Scheduled campaign progress and Giving Tuesday save-the-date, using approved pre-event material.	DRAFT FOR REVIEW: Mirror P4. Show successful new monthly starts and received campaign funds separately. No annualized subscriptions. Do not wait for event footage or report outcomes before the event.	Progress graphic	Zo	KullKatt	11/19/2026	No	Planned
CC09a	11/20/2026	Fri	LinkedIn + Instagram/Facebook	Demo Day moment	V4	Optional approved Demo Day moment from the three 2026 teams.	DRAFT FOR REVIEW: Publish only after capture, facts and exact caption approval. If the still or quote is not ready, rely on CC09. Keep the project’s actual stage clear.	Approved event still	Zo	Liteboho supplies facts/stills	11/20/2026	No	Planned	Feed · Story
CC10	11/24/2026	Tue	LinkedIn (Joon)	Founder post	FP3	Joon’s GovGazette founder story, coordinated with the reel.	DRAFT FOR REVIEW: Use an approved developer detail, the real tender-discovery problem and actual project stage. Coordinate with CC11; avoid an overlapping competing appeal.	Photo from GovGazette PM	Joon	Zo checks it went up	11/24/2026	No	Planned
CC11	11/24/2026	Tue	LinkedIn + Instagram/Facebook	Giving Tuesday lead-in	V6,P8	Demo Day reel and Giving Tuesday lead-in, with the year-end bridge invitation.	DRAFT FOR REVIEW: Publish the exact approved 20–30 second reel/caption. If late, use the P5a-approved still/quote fallback. Explain the six-month operating bridge and provide the giving link. Use only confirmed match terms.	Captioned Demo Day reel; approved still/quote fallback; use an approved Fund a Day end card with the year-end giving link	Zo	KullKatt	11/24/2026	No	Planned	9:16 reel · feed crop/still; X only if Zo confirms
CC12	11/27/2026	Fri	Instagram/Facebook	Giving Tuesday lead-in	P8	Giving Tuesday is Dec 1: a reminder to support the academy.	DRAFT FOR REVIEW: Use the approved no-match countdown unless P7 confirms a match. Lead with support for the January–June bridge. The campaign ends Dec 31; there is no invented February sub-goal.	Countdown graphic	Zo	KullKatt	11/23/2026	No	Planned	Feed · Story; X only if Zo confirms
CC13	11/30/2026	Mon	LinkedIn (Joon)	Founder reshare	FP5,V8	Joon introduces or reshares the approved impact film.	DRAFT FOR REVIEW: One personal introduction to CC14, linking the teams’ work to support for the academy. Use the same year-end bridge invitation; do not create a competing roundup.	Reuse the approved V7a impact film / still-photo fallback	Joon	Zo checks it went up	11/27/2026	No	Planned
CC14	11/30/2026	Mon	LinkedIn + Instagram/Facebook	Impact-film launch / GT reminder	V8,P8	Impact-film launch and Giving Tuesday reminder, ending with the year-end bridge invitation.	DRAFT FOR REVIEW: Use the exact approved 60–90 second film or approved three-team still/quote fallback. Proposed closing line: “The talent is here. Help us open doors.” Follow with Fund a Day, the six-month purpose and the verified giving link. The changed film close needs approval.	Captioned impact film + approved campaign end card; use an approved Fund a Day end card with the year-end giving link	Zo	KullKatt	11/27/2026	No	Planned	Captioned feed film · story cutdown; X only if confirmed
CC15	12/01/2026	Tue	LinkedIn + Instagram/Facebook	Giving Tuesday day	P9	Giving Tuesday morning: developer story, operating purpose and clear year-end bridge invitation.	DRAFT FOR REVIEW: Mirror the approved P9/G2 email and facts. Reuse the approved film or static fallback. Ask for a contribution to the year-end bridge; the giving page also offers monthly support. Reapprove changed totals and any subscription match terms.	Approved impact film or real developer/product hero; use an approved Fund a Day end card with the year-end giving link	Zo	KullKatt	11/23/2026	No	Planned	Feed · Story; X only if Zo confirms
CC15a	12/01/2026	Tue	LinkedIn + Instagram/Facebook	Giving Tuesday midday proof	P9a	Giving Tuesday midday proof: Poloko, Kananelo and SaMMy’s pathway from academy training to a Foundry-supported startup with a bank customer.	DRAFT FOR REVIEW: Reuse the approved named story and one genuine example, clip or quote. Include the confirmed eight months of PostBank use. Link to the academy appeal and monthly option. No midday list email.	Approved Poloko/Kananelo portraits or original interview clip + SaMMy; use an approved Fund a Day end card with the year-end giving link	Zo	KullKatt; Joon approves	11/23/2026	No	Planned	Feed · Story; X only if confirmed
CC16	12/01/2026	Tue	LinkedIn + Instagram/Facebook	Giving Tuesday day	P9b	Giving Tuesday evening social progress, with an extra email conditional.	DRAFT FOR REVIEW: Reconcile successful subscriptions and actual received funds separately. No annualized value, separate $10k target or false Dec 1 deadline. Any match cutoff needs precise terms and timezone. Email remains conditional under D1 and exact-send approval.	Progress graphic	Zo	Liteboho (total)	12/1/2026	No	Planned	Feed · Story; X only if Zo confirms
CC17	12/3/2026	Thu	LinkedIn + Instagram/Facebook	Thank-you	P10	Thank supporters with the actual Giving Tuesday result.	DRAFT FOR REVIEW: Report actual cash, unpaid pledges and new successful subscriptions distinctly. Thank supporters regardless of whether goals were reached. Suppress recent donors from an immediate repeat ask.	Thank-you graphic	Zo	KullKatt	12/3/2026	No	Planned	Feed · Story; X only if Zo confirms
CC18	12/8/2026	Tue	LinkedIn + Instagram/Facebook	Story	P12	What the cohort built and how support sustains the academy’s work.	DRAFT FOR REVIEW: Mirror P12 using approved Demo Day stories. V9 film is optional; use approved stills if late. Explain monthly support without promising a new class.	P11 story graphic / approved V9 highlight excerpt	Zo	KullKatt	12/7/2026	No	Planned
CC19	12/11/2026	Fri	LinkedIn + Instagram/Facebook	Cohort update	W09-6	One genuine cohort moment.	DRAFT FOR REVIEW: Use a consent-cleared moment and plain caption. Keep it a light cohort update rather than another hard ask.	Photo from Liteboho	Zo	KullKatt	12/3/2026	No	Planned
CC20	12/15/2026	Tue	LinkedIn + Instagram/Facebook	Progress update	P13	Current campaign receipts and monthly-supporter progress, reported separately.	DRAFT FOR REVIEW: Prepare the layout in advance. Reconcile the $80k progress, actual successful monthly starts and remaining need on Dec 15. The board’s cash checkpoint remains distinct from public supporter counts.	Progress graphic	Zo	KullKatt	12/15/2026	No	Planned
CC21	12/18/2026	Fri	LinkedIn + Instagram/Facebook	Cohort update	W10-6	A real cohort moment before the holidays.	DRAFT FOR REVIEW: Use one approved moment, with no invented quote or unconfirmed outcome. Keep the update warm and light.	Photo from Liteboho	Zo	KullKatt	12/10/2026	No	Planned
CC22	12/22/2026	Tue	Instagram/Facebook	Holiday	P14	A short holiday greeting from the academy team, queued ahead.	DRAFT FOR REVIEW: Keep this a greeting, not a new fundraising push. If campaign context is included, the deadline is Dec 31. An optional giving-page link may remain unobtrusive.	Holiday graphic (P11)	Zo	KullKatt	12/21/2026	No	Planned
CC23	12/29/2026	Tue	LinkedIn + Instagram/Facebook	Final push	P14	72 hours left: actual received progress and the remaining need.	DRAFT FOR REVIEW: Prepare the layout early; reconcile figures and obtain approval Dec 29. Invite one-time gifts toward the cash gap and offer $25/month for ongoing support. Do not count future payments as received.	Countdown graphic	Zo	KullKatt	12/29/2026	No	Planned
CC24	12/31/2026	Thu	LinkedIn + Instagram/Facebook	Final push	P15	Final day: accurate campaign progress and next steps.	DRAFT FOR REVIEW: Reconcile and approve final-day wording. One-time gifts address the remaining received-funds target; monthly giving supports ongoing work. A signup does not deliver six or twelve payments today.	Final-day graphic	Zo	KullKatt	12/31/2026	No	Planned
CC25	01/08/2027	Fri	LinkedIn + Instagram/Facebook	Result	P16	Thank everyone, report the result and explain what happens next.	DRAFT FOR REVIEW: Mirror P16 after the board applies its recorded rule. Separate receipts, commitments and active monthly support. Do not invent the outcome or attach an immediate repeat ask.	Result graphic	Zo	KullKatt	1/8/2027	No	Planned

Production dependencies: CC04 lists Zo as owner; a launch on Joon’s personal LinkedIn profile requires confirmed account ownership and posting arrangements. Scheduled progress, event moments, founder posts and film releases have separate production slots. CC15a features the selected SaMMy proof story. Email deliverables are tracked through their linked tasks. A match is optional; subscription eligibility must say whether the first payment or later payments qualify, with cap and exact dates. The November 27 film close and all changed final copy still require approval.

Fundraising routes

Personal asks lead. Public stories support the case.

Past major donors

Joon · personal conversations

The primary route to the bridge. Discuss the financial crossroads, the six-month budget, what will change and an appropriate exceptional gift. Agree payment timing and follow-up; distinguish a fixed pledge in installments from an ongoing subscription.

Introductions and partners

Committee · trusted supporters

Warm introductions extend the donor route. The SaMMy story and Demo Day provide evidence, while the full bridge case explains the need. No assumption that broad social will replace an unavailable lead gift.

Email and social

Zo · KullKatt · Joon

Lead with real people and outcomes, explain the six-month purpose and invite support for the year-end appeal. Fund a Day makes contributions tangible. The giving page offers both gift frequencies.

Alumni and local networks

Liteboho · staff · alumni

Share pride in the work, approved stories and relevant introductions using locally suitable channels and giving options. Current students are not an audience for a financial-crisis appeal.

Recurring support

Giving page now · broader H1 outreach

$25/month remains an approachable option. Early subscriptions are welcome, with a wider acquisition and retention effort developed during H1. Their future value is not booked against the December received-funds target.

Stewardship

Joon · donor follow-up

Bridge donors receive the agreed account of the work, milestones and actual funding progress. An H1 recurring appeal respects prior commitments and donor preferences, rather than treating recent bridge donors as a fresh acquisition list.

Giving page

One-time and monthly support, clearly presented.

Before the November 10 launch, verify the existing giving route with the new wording. The fuller page remains due November 18. The page presents monthly and one-time options within the same campaign.

Reconcile the older $700-per-developer framing and “every dollar” claims with the actual operating appeal. The campaign funds the academy’s people and everyday work, including leadership costs; it does not guarantee new places or fund SaMMy.

Lead with the approved SaMMy story, the $80,000 bridge purpose and a clear one-time giving option. Present $25/month alongside it as ongoing support.
Offer $10, $25, $50, $100 and custom monthly amounts. Larger recurring gifts remain possible through a custom amount or personal conversation. Keep the full strategic ladder out of the main public graphic.
Keep Give once easy to find, with $25, $50, $100, $250 and a custom amount.
Label monthly currency, amount, first charge and repeat frequency clearly. The donor must knowingly authorize the recurring gift; don’t switch a one-time choice to monthly.
Explain how to change or cancel ongoing support using the actual available method. Don’t promise account controls that haven’t been verified.
Keep dedications and public recognition optional. Treat giving and optional marketing updates separately.
Check the subscription confirmation, receipt, supporter record, change/cancellation process and failed-payment handling. Validate the donation flow before promoting it.

Giving page · monthly support

FUND A DAY

A little each month.
Support that keeps going.

$25/month

Help sustain Africa Code Academy’s work in Lesotho and Botswana. Choose another monthly amount or give once if that works better for you.

Monthly support · clearly labelledGiving-page link

Monthly giving on the campaign page

The Fund a Day card introduces the campaign and its progress. The giving page carries the monthly invitation alongside a clear one-time option.

Alongside the one-time bridge contribution, a $25/month choice provides an approachable route into ongoing support. Other monthly amounts and custom gifts remain available, with the recurring amount and frequency clearly displayed before confirmation.

Illustrative giving-page card. The final donation form includes payment details, recurring authorization and the available subscription-management method.

Campaign measurement

Track the bridge, available runway and sustainability work.

SupportersExisting baseline, new monthly supporters after first payment, tier changes and cancellations.

Monthly incomeActive scheduled monthly amount and actual successful recurring collections, reported separately.

Available cashFunds for January–June after earlier obligations, restrictions and fees; gap to the current board rule.

ProspectsPrimary one-time ask, optional monthly alternative, owner, next contact, payment date and confirmed terms. Keep instalments and ongoing subscriptions distinct.

RetentionRenewing payments, failures, recoveries and cancellations. Update the six-month projection with actual results.

AcquisitionCompleted monthly signups by appeal, with distinct one-time gifts and recent-donor suppression.

Report gross receipts and processing costs so the cash plan reconciles. Show pledges outside cash. Don’t annualize subscriptions into campaign receipts. For 2027 stewardship, invite supporters to see what the academy is working on through updates they have opted into; thank donors without an immediate repeat ask.

Launch readiness

Funding, story and production milestones.

Campaign proposition: $80,000 by December 31 for January–June runway to develop and test a sustainable model; SaMMy, Poloko and Kananelo provide the proof story, with Fund a Day as the public participation device. The giving page offers one-time and monthly support, with a prominent $25/month option. Joon + committee
Recurring pilot: keep monthly giving available now; develop the broader H1 recruitment effort during the funded reset. The working model includes one $50 supporter; $100/month and above count only after commitment. These are management targets, not benchmark-derived conversion predictions. Joon + committee
One-time funding: validate the original $66,000 larger-gift chart and identify the additional $8,200 needed beyond the working mix. Until identified, the gap stays visible. Joon + committee
Operating decision: reconcile the January–June budget, prior bills, fees and payment dates. Keep the $80,000 goal and December 31 deadline; future subscriptions do not become received money. Board + Joon + Liteboho
Story material: names, training histories, contributions, consent and portraits; interviews proposed by November 8. Liteboho + Joon
Giving page · November 9: clear six-month bridge purpose, one-time gifts and a monthly option. Confirm receipts and subscription management before promotion. Giving-page owner + Zo
Publishing calendar: final messages, production dates and responsibilities require sign-off before scheduling. Zo + Joon

The current cohort completes regardless of the result. Future cohorts begin only when funded. No invented statistics, personal stories or customer outcomes. Each exact final external message requires Joon’s approval. Campaign communications and operating decisions follow their established approval processes.

Sources and assumptions

Research and planning basis.

M+R Benchmarks 2026 — Fundraising: annual online recurring share by nonprofit size and monthly-donor retention. These are not ACA conversion probabilities.
M+R Benchmarks 2026 — Website Performance and Email Messaging: channel conversion context. The lower traffic assumptions in this plan are judgement calls.
Neon One’s 2026 recurring-donor findings: median recurring gift and distribution by annual donor value. These do not establish a monthly acceptance rate within each amount tier.
Strategy guidance: Bridgespan on managing through tough times supports close, candid engagement with key funders. Nonprofit Finance Fund’s full-cost guidance supports explaining the complete operating need. The audience-specific messaging and proposed H1 checkpoints are recommendations for this campaign.
Management assumptions: the 11-supporter starter mix, one-time gift counts, one subscription payment by year-end, 20% future-collection allowance and 1–2% traffic scenarios. These allowances are planning judgements rather than published conversion estimates.
Startup pathway: SaMMy is a startup being launched with continuing support from Africa Code Foundry. Poloko and Kananelo’s work sits within that academy-and-Foundry pathway, rather than an independent alumni venture.
Customer outcome: Lesotho PostBank has a signed SaMMy contract and had been using the product for eight months as of November 2026; confirmed by Joon on November 4.
Campaign basis: the campaign brief and November 3 working plan. The $80,000 target, existing gift chart, purposes and approval boundaries are retained as planning context.
Calendar source: Content Calendar, rows 3–29; snapshot November 4, 2026. The calendar includes existing messages, proposed copy and current production status.
Planning status: commitments, audience reach, available funds and payment readiness require confirmation. The $80,000 remains the campaign target; the funding model shows a conditional case and its remaining gap.